André Simard signs Bronsimard, a font inspired by Henri-Paul Bronsard’s Kébek 101, designed in 1972 and used to create the logo and headlines of the daily newspaper Le Jour, founded in 1978. After all these years, Henri-Paul contacted his former student to propose a creative venture focused on drawing a variant of Kébek 101 from ideas contained in his research efforts.
The result is Bronsimard, a vertically elongated font with very sharp contrasts, somewhat reminiscent of Bodoni and Didot.
